GEBRU
INTUIT TURBOTAX
Project: TurboTax Customer Stories
Role: Junior Copywriter
Role: Junior Copywriter
Some projects aren't projects at all. They’re inflection points, subtly changing the calculus of your career. I assisted our ACD to develop a comprehensive pre-production bible for the next chapter of TurboTax’s customer stories, a set of photos and video assets that defined the brand’s evolving visual language.
Casting real customers was a key pillar for the project. Every tax return tells a story, so we searched far and wide, Backstage postings, casting agencies, and the occasional Instagram story post asking if “anyone uses TurboTax.” A couple of cold DM’s later, we landed on a dozen real customers with diverse backgrounds to help represent TurboTax’s mission of powering prosperity.
We didn’t stop at casting real TurboTax customers; we worked closely with them to help shape their stories that eventually defined locations, set designs, and wardrobe. Every visual decision starts and ends with our customers, their real stories, their real returns, their real lives. This project expanded my role beyond copy and into visual strategy, working closely with our ACD, ECD, and a stellar production team to define how TurboTax shows up in 2026. Also, it doesn’t hurt when you suggest a brilliant photographer you’ve been a fan of since 2016.
We didn’t stop at casting real TurboTax customers; we worked closely with them to help shape their stories that eventually defined locations, set designs, and wardrobe. Every visual decision starts and ends with our customers, their real stories, their real returns, their real lives. This project expanded my role beyond copy and into visual strategy, working closely with our ACD, ECD, and a stellar production team to define how TurboTax shows up in 2026. Also, it doesn’t hurt when you suggest a brilliant photographer you’ve been a fan of since 2016.
Project: OOH NYC Flagship Announcement
Role: Junior Copywriter
TurboTax launched new flagship and retail locations to help alleviate the stress around tax season. New Yorkers are always on the move, so we wrote OOH that made them look twice—baconeggandcheese and coffee in hand. With four placement types, we had to be strategic about how we started the conversation because every second counts. The campaign ran across subway triptychs throughout New York, digital OOH, taxi toppers, and one larger-than-life wallscape placed near a flagship location to drive foot traffic. Most of the headlines were written in a 48-hour sprint, then refined to do two things fast: grab attention and make it clear that TurboTax is in town with a store near you. We optimized bigger concepts for motion placements and leaned on concise headlines for static placements.
Project: Intuit Dome
Role: Junior Copywriter
TurboTax Experts know ball. And they fasho know taxes. When we took over the Intuit Dome during the 2024-25 season, we made sure both showed up. Our presence spanned across 50+ arena screens, Clippers site, gameday social takeovers, in-game trivia, and even email newsletters. To stand out, you have to stand in. We built messaging frameworks, focusing benefit-forward lines at eye level and culture-forward lines in high-energy placements like the Dome’s halo and the exterior marquee. All unified under the brand platform Now This Is Taxes.
Real local experts matched with cutting-edge tech. Now that’s a full court press. Also, can you imagine Kitty crossing you over then handing you the most
reasonable tax return bill ever.
Project: Mobile App Offer Video
Role: Junior Copywriter
Independent rap legend Larry June once said “small numbers add up.” Little did he know, that game also applied to my first paid social video. Thank you, come again.
TINY’S WORLD
Project: Logo System
Role: Creative
We worked with our dear friend and collaborator, Kevin Wong, to develop Tiny’s logo system. Before this, we were just an idea. A series of pop-ups shaped by feedback from friends and family, we were finally beginning to develop a sense of self. Then came the brief. We tasked Kevin to craft the first building block of Tiny’s World visual system. We set out to develop a logo system that could hold both sides of Tiny’s, our burger aptly named “Tiny”, and our community as the foundation. Over three months, Kevin, Josh, and I developed a logo system anchored in a burger globe concept; a logo that speaks to the power of our community. Designed to stand alone or alongside our wordmark, the system strikes a balance between boldness and clarity, allowing it to cut through crowded, real-world environments.
Project: Tiny’s World Small Talk Dinner Series
Role: Creative, Burger Flipper
Small Talk is important; it’s often the start of most relationships. Breaking the ice is what serendipitously creates the spark. So, we held a Small Talk dinner to merge the friend groups. We hosted the series in a friend’s backyard with three DJs spinning all night, and conversation flowed into the late night. We enlisted Daktoa Lim to shoot postcard-style videos as social proof. Summer doesn’t get better than this.
WHO AM I?
Unapologetic West Oakland native exploring the intersection of culture, storytelling and event production. Raised by my mom, a village of chosen family, and the streets of Oakland. A student of the game on a mission to sharpen my creative superpowers and build work that moves culture (and increases shareholder value). Living somewhere between chronically online and touching grass.
Live, laugh, and loving myself through every project. Currently available for freelance opportunities. I take pride in getting my inbox to 0—holler at ya boy.
EXPERIENCE
2026 - Insert your company name/project here
2025 - Intuit TurboTax
2024 - One School, Intuit TurboTax
B.C. (BEFORE COPYWRITING)
- Co-founder, Tiny’s World- Non-profit music journalism producer and program manager, YR Media (fka Youth Radio)
- A&R Research, United Masters
- Artist Manager, Michael Sneed, Ovrkast.
- Barista, Donut Savant
- Co-founder, Artist Collective/Online Publication, Youthful Kinfolk