GEBRU
Project: Intuit Dome
Role: Junior Copywriter
TurboTax Experts know ball. And they fasho know taxes. When we took over the Intuit Dome during the 2024-25 season, we made sure both showed up. Our presence spanned across 50+ arena screens, Clippers site, gameday social takeovers, in-game trivia, and even email newsletters. To stand out, you have to stand in. We built messaging frameworks, focusing benefit-forward lines at eye level and culture-forward lines in high-energy placements like the Dome’s halo and the exterior marquee. All unified under the brand platform Now This Is Taxes.
Real local experts matched with cutting-edge tech. Now that’s a full court press. Also, can you imagine Kitty crossing you over then handing you the most reasonable tax return bill ever. Game, blouses.