GEBRU
TINY’S WORLD
Project: Logo System
Role: Creative
We worked with our dear friend and collaborator, Kevin Wong, to develop Tiny’s logo system. Before this, we were just an idea. A series of pop-ups shaped by feedback from friends and family, we were finally beginning to develop a sense of self. Then came the brief. We tasked Kevin to craft the first building block of Tiny’s World visual system. We set out to develop a logo system that could hold both sides of Tiny’s, our burger aptly named “Tiny”, and our community as the foundation. Over three months, Kevin, Josh, and I developed a logo system anchored in a burger globe concept; a logo that speaks to the power of our community. Designed to stand alone or alongside our wordmark, the system strikes a balance between boldness and clarity, allowing it to cut through crowded, real-world environments.