Info




Client: Liquid Death

Challenge: Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.

Insight: It’s estimated that indigenous people protect 80% of the world’s biodiversity.

Idea: Liquid Life/Drop Water Not Bombs

Role: Creative/Copy
                
Genocides threaten both human lives and the ecosystems they safeguard. To bring attention to this critical issue, we created a PR moment for Liquid Death with the 'Liquid Life: Drop Water, Not Bombs' campaign. This initiative introduced a new line of water—Liquid Life, a mission-driven water brand.

For every can purchased, a matching can is sent to countries like Palestine, Tigray, and Congo, where human lives and vital cultural land keeping practices are under threat. The campaign kicked off with Liquid Death airdropping water to these war-torn regions, empowering consumers to take action by supporting the cause by drinking Liquid Death and urging government intervention through letter campaigns.


One School Projects: ❶ pgLang ❷ Liquid Death ❸ Spotify ❹ Telfar ❺ Extinction Rebellion ❻ Vans ❼ Pedigree