Challenge: Come up with an innovative idea/product that helps dogs get adopted
Insight: According to Pew Research Center, 1/10 partnered adults (those who are married, living with a partner, or in a committed romantic relationship) met their current significant other on a dating site or app
Idea: PUPPY LOVE (Powered by Hinge)
Role: Creative/Copy
Pedigree invites Hinge users to explore a new kind of relationship by taking a quiz that matches them with local dogs in need of homes. Whenever users are disillusioned by typical dating woes, they can swipe right on potential canine companions, transforming their search for love into a mission to rescue. During the drive, all adoption fees are waived, making it easier for users to welcome a new pet into their lives. 'Puppy Love' not only makes dog adoption more accessible but also adds a heartfelt twist while on the quest for companionship.