Challenge: Come up with an idea that inspires Black Gen Zers to join Extinction Rebellion.
Insight: Climate change and racism are inextricably linked, affecting black and brown communities the most.
Idea: How Long Will You Live?
Role: Creative/Copy
On the first day of school, XR will take over lockers with local climate facts and QR codes that lead to a microsite where students can check their life expectancy based on their zip code. This interactive approach encourages students to take action, offering pre-drafted letters for local governments and a protest toolkit to fight environmental racism.