Client: pgLang
Challenge: Create a print ad for the pgLang Light Phone
Insight: Consumed by everyday distractions, people are too overwhelmed to check in with themselves when they feel lost, creating a perpetual cycle of individuals who don’t feel alive
Idea: Everything is Possible
Role: Creative/Copy
To capture the imagination of a distracted Gen-Z and millennial audience, pgLang deployed print ads crafted from thermochromic paper and placed in high-traffic areas like schools, colleges, and transit stations to ensure optimum visibility. Through this creative approach, those who interact with the ads can physically transform them with
a touch, mirroring the transformative experience The Light Phone offers in simplifying their digital lives.
Step closer, touch the ad, and imagine a world with fewer distractions—courtesy of The Light Phone by pgLang.